The best reason to use WhatsApp for business is that many of your customers are probably already using it. More than 60 billion messages are sent through WhatsApp every single day.

WhatsApp marketing strategies and tips.Since WhatsApp doesn’t sell ad space or have any business-specific features (yet) you have to be innovative in your marketing approach.

• Create a brand persona to chat with users and build buzz

When Absolut Vodka launched their Limited Edition Absolut Unique bottle collection in Argentina WhatsApp was a natural place to try and build buzz, since 84 percent of the country’s mobile phone users were on the app at the time.

• Offer one-on-one help to inspire new uses for a product

Hellmann’s in Brazil wanted to inspire people to think of mayonnaise as a cooking ingredient, not just a condiment. So they invited visitors to their website to submit their phone numbers along with a picture of the contents of their refrigerator.

• Offer discreet advice and service to high-value customers